Welcome to the new and improved Stearns Johnson website!  Over the course of the last few months, we have been taking stock of our growth over the last 5 years.  Naturally, as many businesses experience, we discovered that our business has evolved.  To reflect this growth and more accurately communicate our new brand and value proposition, we’ve refreshed our philosophy, methodology, and expanded our current list of services.

We started with our brand and its visual representation, our new logo.  The new design reflects our communications philosophy: to score.  A simple word rich with meaning. We score through the surface to get to the core of your innovations and uniquely position them to tell your story. We maintain the flow of awareness with your audiences as your story evolves, just as the score of a movie moves the plot. We score meaningful results from the communications programs we develop and execute for you, always tracking and reporting on how those results help your business grow and outperform your competitors.

Beyond ‘score’ being our philosophy, it is also our methodology for generating results for our clients:
Strategy: We work with you to develop the best communication strategies based on a firm understanding of your markets grounded in thorough market research.  From this, we build aggressive and creative plans, and create unique positioning and messages designed to attract and excite your key target audiences.

Creativity:  Cutting through the noise of today’s media climate requires creative thinking, and our team of experienced staff delights in developing out-of-the-box tactics to drive awareness of your company and its innovations.

Opportunity:  We focus on creating new opportunities to secure coverage, but also to sell products, excite customers, build stronger, ongoing influencer relationships and enhance your brand.

Results:  Quality results are more than just increasing your visibility to key audiences. Strong results generate continuing momentum for your company, increase your ability to influence key industry issues, and position you as an industry thought leader.

Evaluation:  Tangible metrics are essential to generating the best PR results.  Our award-winning measurement approaches evaluate strategies and results, on both a qualitative and quantitative basis.

Furthermore, over the past 5 years, our clients have come to us requesting additional marketing services to match their growing needs with a greater desire for marketing and PR integration and efficiencies. To that end, we’ve expanded our staff, partnerships and services.  We’ve extended ‘score’ to our newly-expanded services structure: SJ MediaScore™, SJ SocialScore™, SJ BrandScore™, and SJ ResearchScore™.

SJ MediaScore™ encompasses our swath of services to help you partner with traditional, online, print, and broadcast media to get the word out.

SJ SocialScore™ encompasses services to help our clients leverage social media services to build their audience and presence, and execute campaigns.

SJ BrandScore™ encompasses services to help you build your brand, and disseminate it through traditional marketing communications channels.

SJ ResearchScore™ encompasses services to help you find the data you need to develop your sales and marketing programs.

Once our new brand, value proposition, and service structure was in place, we naturally incorporated them into our newly launched website with enhanced content including our new Perspectives Blog and Perspectives Newsletter.

This entry was posted on Thursday, April 16th, 2009 at 9:40 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.